Vision 2030 – Konglungen Tennis Club
Konglungen Tennis Club · Vision & Strategy · April 2026

Tennis is more than courts —
it is the people around them.

We have reviewed annual reports from twelve of the largest tennis clubs in Oslo and Bærum. None of them have a plan. Konglungen does.

“It is not the court that determines whether people come back. It is the people around it.” — Budstikka Debate, 17 March 2026
Document — Vision Document 2026–2030
Author — Christian Oppegaard, Managing Director
Status — For board approval
0
Clubs with a cross-club strategy in Oslo/Akershus
0
Annual reports mentioning artificial intelligence
−148
Holmenkollen TK — members lost in recent years
Live
CourtBuddy — our technology solution is already active
1
Court. But more culture than clubs with ten.
2030
Vision: The place everyone talks about
1
Identity
Who we are — the underdog from Fjordveien

Konglungen Tennis Club is slightly off the beaten track. We have one court. Yet we do things that clubs with ten times our resources are nowhere near.

Elina Krantz started stand-up Norway from a small pub in Bergen. No one believed in the project. Today Latter at Aker Brygge is an institution — not because the building is special, but because the place stands for something. We are on the same journey.

🎾
The small club's superpower

We can be fast, personal and bold. Large clubs resemble old ships with heavy anchors. Konglungen is a small boat with a rocket engine.

🏆
We build culture, not just courts

Pizza & Tennis, Beers & Tennis, Wooden Racket Tournament, national doubles tournament. These are things others talk about — we do them.

“You have to go there at least once. It is different.”

— What we are building towards
2
Context
Norwegian tennis is sleeping — while the world moves on

We have reviewed annual reports and strategy documents from twelve of the largest tennis clubs in Oslo and Bærum. The picture is alarming.

Critical finding

None of the clubs analysed have a plan for cross-club play, the padel wave or artificial intelligence. Stavanger has halted its indoor hall project. OTK is building a new hall — without padel. Holmenkollen TK lost 148 members. The market no longer sustains pure tennis facilities automatically.

Padel is not the problem — padel is the light shining on the problem. People want low barriers, social activity, flexible booking. «I am playing tonight» instead of «season slot week 14».

Players have already changed their behaviour

They cross club boundaries, book wherever there is availability and play with whoever they want — regardless of membership.

The window is shorter than it looks

What can be sorted now in one meeting will cost ten times more in two years.

Konglungen is already one step ahead

CourtBuddy solves exactly what Norwegian tennis needs — and no one else has it.

3
Vision 2030
The place everyone talks about — and no one can ignore
Konglungen TK • Vision 2030
The place everyone talks about —
and no one can ignore.

A vibrant social hub for racket sports and community in western Oslo, where culture comes before facilities, technology removes friction and Konglungen sets the standard for what a modern Norwegian tennis club can be.

Culture & Identity
Be known for what we are

The underdog that does things others do not dare. Social events that create identity and belonging.

Technology & Access
CourtBuddy as network

The missing infrastructure of Norwegian tennis. Matching across clubs. Drop-in without seasonal commitment.

Collaboration
Konglungen as hub for western Oslo

Not a competitor — a partner. A lever for the entire region.

Facilities
Smart, not large

Tennis and padel under one roof. Social zones. Low barriers and accessibility over prestige projects.

4
Philosophy & Identity
The Knutsen principle in a tennis club

FK Bodø/Glimt did not win by buying stars. Kjetil Knutsen built a culture where players became better than they ever thought possible. When Glimt beat Roma 6–1 it was not luck — it was system.

Konglungen is built on the same principles:

I
Culture before talent

We build an environment where people want to be — then the talent follows naturally.

II
Structure before improvisation

Clear processes, a defined annual calendar, accountable roles. Nothing depends on one person.

III
Relationships before individuals

Konglungen is a «we», not an «I».

IV
Intensity as identity

We do not give up. We are tough — like work trousers and a properly built deck.

V
The obstacle is the staircase

Marcus Aurelius: the obstacle is not the stone in the road — it is the stone you build your staircase from. The distance is part of the myth.

“The future is not tennis or padel. It is tennis and padel, under the same roof, with the same people and the same cup of coffee in hand afterwards.”

— Strategy document, Konglungen TK 2026
5
Roadmap
2026–2030: phase by phase
26
Phase 1 • 2026
Foundation: Culture and technology
  • Launch CourtBuddy collaboration with at least two neighbouring clubs
  • Host national doubles tournament at Konglungen
  • Anchor the vision document with the board
  • Begin dialogue on the western Oslo network
27
Phase 2 • 2027
Growth: Network and visibility
  • CourtBuddy live in five clubs
  • Pilot padel court or multi-court
  • Formal western Oslo collaboration with joint action plan
  • Double the number of social events
28
Phase 3 • 2028
Consolidation: The model that works
  • Konglungen as reference club for NTF on cross-club booking
  • Visible growth in active players and volunteers
  • Stable finances built on activity, not just membership fees
30
Vision fulfilled • 2030
The place everyone talks about
  • Known as the innovation club in Norwegian tennis
  • The lighthouse for what a small club can do with big thinking
  • More than 300 active players and a thriving local community
6
Action
Now is the time — the nearest steps

Norwegian tennis is about to realise that the train has already started moving. Konglungen does not need to wait — we are already on our way.

Concrete next steps
Four things we do now
Present the vision to the board and secure its endorsement
Invite Holmen TK and Asker TK to one meeting about CourtBuddy and cross-club collaboration
Announce the national doubles tournament and begin mobilising players
Create a simple communication plan for sharing the vision with members

“What often makes these places succeed is that they become known for something larger than the place itself.”

— Reflections on Konglungen TK, April 2026