Konglungen Tennis Club · Strategic Analysis · April 2026
Norwegian tennis is not standing still.
It is being overtaken.
We reviewed annual reports, strategy documents and public communication from twelve of the largest clubs in Oslo and Bærum. The result is uncomfortable: the players have already changed their behaviour, while many clubs still behave as if it were 2012.
0
Clubs with a cross-club strategy
0
Annual reports mentioning AI
−148
Holmenkollen TK membership loss
live
CourtBuddy already active
×Players have already changed their behaviour. They cross club boundaries, book where there is availability, and play with friends regardless of membership.
×Padel gets the social logic right. Lower friction, easier matching, flexible booking, and community built into the product.
→Some clubs are already moving. Asker TK names Konglungen and Holmen in its club ladder. VBTK invites non-members into activity.
→The window is shorter than it looks. What can be solved now with one meeting may cost ten times more in two years.
“People do not leave tennis because they stop loving the game. They leave because the game stops meeting them where they are.”
— Konglungen TK, 2026